Liam Scullin joins 1116 SEN in Sydney
Melbourne’s Home of Sport, 1116 SEN, is pleased to announce that Liam Scullin has been appointed as the radio station’s Sydney Sales Manager.
With 19 years’ experience working across some of Sydney’s top tier print and broadcast media outlets, Scullin’s extensive knowledge will see him continue to grow 1116 SEN’s already vibrant Sydney client base and the brand’s presence in the commercial landscape.
Scullin is excited to join 1116 SEN and continue the great work the station has achieved so far.
“To being a part of the 1116 SEN team and grow our Sydney cliental is an exciting opportunity for them to tap into one of the most enthusiastic and engaged listener markets – the sports fan,” said Scullin.
“1116 SEN’s dominance as go-to station for all things sport provides our clients with enormous potential to reach a coast-to-coast network courtesy of the constantly growing SEN phone app.”
“As a passionate sports fan, to be able to combine my love of sport with my ability to help build a brand’s presence through employing smart sales strategies is the ultimate career goal.”
General Manager at 1116 SEN, Cathy Thomas, believes that Scullin’s experience, particularly his seven years in radio, will see him implement sales strategies and action plans at 1116 SEN that will help the brand thrive.
“We are delighted that Liam Scullin has joined our team as Sydney Sales Manager. His vast media experience combined with his passion for sport will be paramount in his role – helping add value to our Sydney client base and continue its growth,” said Thomas.
“With demonstrated success in building, leading and mentoring culturally diverse, multinational and multi-disciplined teams, there’s no doubt Liam’s appointment, heading up our Sydney’s sales operation, will make him a great asset to the radio station and network.”
Previously having worked with brands such as Macquarie Media, Southern Cross Austereo, MTV, WIN and Bauer, Liam is a welcome addition.
Liam commenced with 1116 SEN, part of the Pacific Star Network, in August 2017.