LG’s Digital Radio Smartphone

Today sees the launch of a six week integrated marketing campaign in which they will drop $5mil  to promote the LG Stylus DAB+, the world’s first smartphone with built-in DAB+.

The campain will use radio, out of home, online and paid social media spends and includes a series of four radio ads to run across all metro commercial and selected SBS radio stations  Click here to take a listen to the ads.