LG DAB+ Smartphone comes to Australia

Staff Writer

LG Electronics Australia have launched its new LG Stylus DAB+ device, the world’s first smartphone with built-in DAB+ broadcast digital radio. And a smart price point.

Cutting out the need to stream music or use apps chewing data, the LG Stylus DAB+ allows you to listen to digital quality radio for free through a tuner in the smartphone. Plus there is the bonus of  pictures and text information on the screen.

The LG device was launched in conjunction with Commercial Radio Australia which is a member of IDAG (The International DMB Advancement Group), a global organisation representing radio broadcasters which helped develop the DAB+ smartphone.

Gino Casha, General Manager, Mobile Communications at LG Australia said: “We are delighted that Australia is one of the first countries in the world to get the LG Stylus DAB+. This is a smartphone that offers something nobody else does – built-in digital radio. Customers in the market for a fully-featured affordable smartphone on which to enjoy a fantastic digital broadcast experience should look no further than this latest offering.”

Joan Warner, Chief Executive Officer, Commercial Radio Australia, said; “Australians love radio, with 95% of the population tuning in each week. Now with the LG Stylus DAB+, radio stations will be able to deliver an even richer radio experience for listeners through the broadcast of visual content such as pictures and text about the track now playing, breaking news and web links.”

”Commercial Radio Australia has developed a tailored interface for the smartphone, which allows listeners to enjoy digital radio alongside related internet content. Users will be able to see station logos and branded landing pages, and click on links to more information, events, offers and radio social media channels,”added Warner.

To celebrate the launch, participating radio stations will promote the LG Stylus DAB+ with an extensive on air marketing campaign from May 9, including giveaways of 250 of the new handsets

You’ll be able to purchase the device outright for $449 at selected retailers including: Big W, Harvey Norman, Officeworks and The Good Guys as early as next week.


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