Launch track represents what CADA is all about

The track that heralded the arrival of Australia’s new home of Hip Hop and R&B is generating plenty of interest.

CADA burst onto the scene with world-first collab involving some of Australia’s best young Hip Hop and R&B artists.

Created just for CADA, Never Miss A Beat was the first track played on ARN’s new national youth platform.

Having just returned from the US where he was collaborating with T-Pain, Newcastle-born artist Mason Dane led the charge with producer Liam Thomas aka Rora on the beat.

Mason can be heard on vocals alongside A.GIRL  (pictured) from Western Sydney, Day1 from Brisbane and Melbourne’s Reyanna Maria.

The result is an addictive sound that reflects Hip Hop and R&B today.

Never Miss A Beat forms the soundtrack for CADA’s launch campaign brand film and can be heard in the station’s advertising across socials, where culture strategist Ziggy says “The head guys over at CADA, they had a vision. (The track) really sets the tone for what CADA is about.”

According to Ziggy, it’s about being “organic, real and true.”

Of the CADA experience, Reyanna Maria says “It’s going to be really exciting to have all of our Australian artists represented, and to be seen … to put a face to our music.”

CADA Head of Marketing Kat Tamayo says “We were discussing which track we would use to represent our brand and it was important for us to allow the artists’ true expression and poetry to flow naturally. The lyrics to Never Miss A Beat are in the artists’ own words, with a little inspiration from CADA’s taglines. In essence, it represents what they see CADA to be, the role that they feel CADA needs to play and the void it needs to fill.”

A.GIRL adds “I’m so happy to be a part of this. The track gives me super good feels and this launch can only do good for the culture.”