Latest podcast trends revealed as PodPoll returns

PodPoll – the podcast insights survey which delves into Australia’s listening habits – is back for 2024.

Launching on Wednesday September 25 at 12 noon (AEDT), PodPoll 24 will be presented by the ABC’s award-winning podcast host Marc Fennell.

The webinar will include an in-depth presentation by Deadset Studios’ podcast strategist Kellie Riordan and Insightfully’s opinion researcher Leanne White.

PodPoll 24 demonstrates podcasts have become a staple in the media diet of Australians.

Riordan says this presents a huge opportunity for media houses, marketers and brands.

“PodPoll 24 shows there’s still a significant gap to fill with podcast content tailored to their needs and desires.”

PodPoll 24 covers:

• Which content genres are the most popular, as well as which genres are under-served
• Generational differences in podcast consumption
• Time spent listening via hours and number of episodes each week
• Trends on branded podcasts and host-read ads
• Trends on what people are doing while listening.

Registration details here.