Latest Nova podcast peeks into the financial lives of everyday Aussies


Searching for financial good news can feel like looking for a needle in a haystack as interest rates and the cost of living increases and Australians emerge from the hangover of lockdown.

Nova Entertainment and Fear & Greed‘s new podcast How Do They Afford That? provides simple hacks, habits and ideas to make your money work harder.

This is a podcast about money for anyone who has ever wanted more, or to manage their finances better. Each week Canna Campbell and Michael Thompson peek into the financial lives of everyday Australians with episodes tackling common problems and sharing advice on issues that affect everyone.

Canna is the founder of ‘SugarMamma.TV’ with an audience of over 120k subscribers on her YouTube Channel and a strong following across Instagram and Facebook. She is the director of the financial planning firm SASS Financial and the best-selling author of The $1000 Project and Mindful Money.

Nathan McCahon, Head of Digital Audio Strategy and Partner Management, says “With the rising cost of living and ever increasing interest rates, producing content that gives everyday Australians simple hacks and ideas to make their money work harder just seemed right. We are now seeing clients wanting to be a part of this conversation and as a result, How Do They Afford That? has been one of our most successful podcast launches to date.”

Fear and Greed co-founder Michael Thompson says  “Every week I’m learning something new from Canna about managing money. These are simple, straightforward ideas from someone who knows all the best tips and hacks – because she uses them for her own household finances too.”

With launch partner AAMI, the first three episodes are out now and investigate how to make savings on the growing grocery bill as inflation soars, how to save when your partner likes to spend and investing for your children.

New episodes drop each Wednesday. Find them here.


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