Kyle & Jackie O front ARN’s new KIIS 106.5 marketing campaign

ARN‘s latest marketing campaign featuring KIIS 106.5 Breakfast’s Kyle and Jackie O has launched.

The new cross-platform campaign includes a several TVCs which situate Kyle and Jackie O behind a one-way mirror, reacting to a focus group.

The new Sydney campaign saw a series of outdoor assets rolled out at the end of January (including a ‘station domination’ at Paramatta), and the rest of the campaign will be rolled out in various phases featuring targeted TV and outdoor, as well as digital and social aspects.

New ARN national Drive team Will and Woody also feature across several assets.

ARN – KIIS 1065 Kyle & Jackie O #2 from Radio Today on Vimeo.

“This campaign is designed to maximise impact and targeted reach of KIIS 1065’s core demographic and key fans of KIIS 1065 and The Kyle & Jackie O Show,” said ARN chief marketing officer Anthony Xydis.

“It’s also an opportunity to introduce Will & Woody to our Sydney audiences as a ‘fresh way to drive home’.

“ARN is committed to ongoing investment in marketing and this campaign for KIIS 1065 and Kyle & Jackie O is one of our most extensive to date.”

“Sydney is a very competitive market so we chose a high impact campaign across multiple channels to reinforce key messaging for the show, utilising TV and multiple outdoor platforms complemented by an extensive digital and social campaign.”