Kravitz plays MMM rooftop
Lenny Kravitz will play live on the Triple M Sydney rooftop this Friday 23 March.
The event is an well targeted and on-brand piece of programming and sales integration for both Triple M and the client 'MOTHER'.
The theme is a 'housewarming' for Merrick Watts new drive show and the performance also allows the regional Southern Cross Austereo group to benefit from the big ticket events the metropolitan stations have access to. The regional 'local works' stations have been giving away tickets for listeners to travel to Sydney for the show.
Guy Dobson, Head of Metro Radio for Southern Cross Austereo said “From Lady Gaga to the Foo Fighters, and now Lenny Kravitz plus One Direction, we continue to deliver integrated opportunities and execute our vision for clients and content".