Key takeaways from Radiodays Europe 2024


As Radiodays Europe wraps up in Munich for 2024, Athens has been announced as the venue for next year’s conference.

There were plenty of compelling takeaways from this year’s event.

Paul Sylvester, CD of Absolute Radio Network, covered off how to be brilliant at Breakfast:

“What is your show’s superpower? If you work it out you can dial it up so that listeners know what makes your show different and special.”

Sylvester days your listeners are the most important celebrities you can interview.

“They will deliver more gold than any ‘famous’ guest. They are unfiltered and will give you the best radio gold.”

Marketing coach and CEO of the Radio Embassy Lenja Faraguna suggested the following tips for engagement:

Audio marketing is the hero of brand building.

“If you have a big idea, send it, but keep in mind that the people you are pitching to are bombarded with ideas.”

Creative Coach Wade Kingsley suggested bringing people together as a concept – much like Taylor Swift, who creates shared experiences between the people in the crowds at her concerts.

“Make mistakes on purpose. Be OK to make mistakes and learn from them. Create your own flow. Do what is core to you.”

“Surf any wave you can. Sometimes we want to stick to our lane, but don’t be afraid to stray from your lane if there is a good enough reason.”

Iram Ansari, from Norwegian Broadcasting Corporation (NRK) addressed news issues, including how to ensure diversity in the sources of journalists.

While Des Paul from Greatest Hits Radio UK offered tips on music presentation:

“Be more human, less robot. Look for every opportunity to be yourself on air, your audience will feel that you are keeping them company. Robots can’t do that.”

That, and prep, prep, prep.

Find out all the latest from RDE24 here.

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