Josh Halling announced as NOVA Entertainment’s new Group Commercial Director

NOVA Entertainment has announced the appointment of Josh Halling to the role of Group Commercial Director, responsible for the direct and independent agency channels.

Previously NOVA Entertainment’s Sydney Commercial Director, Halling was recently promoted to the new position and reports to NOVA’s Chief Commercial Officer Nicole Bence.

Halling will lead NOVA’s Sydney and Melbourne Direct and Independent Agency teams to drive and execute national strategic initiatives.

Bence says “Josh’s promotion reflects NOVA’s continued commitment to investing in our all-of-audio sales team. His credentials are second to none and with over two decades of experience in commercial radio, I’m confident Josh will play a critical role in driving the outcomes necessary for us to lead the market.”

Halling brings twenty years of commercial radio expertise across multiple networks to the role, including 12 years with NOVA Entertainment, where he has held multiple senior roles across the Commercial team.

With NOVA Entertainment’s focus on audio as a performance and outcomes-driven medium, Halling’s new remit includes driving the significant opportunity amongst Small to Medium Enterprises (SMEs), for whom fast and measurable business outcomes are the cornerstone of their marketing strategy and investment.

To further build their credentials in this space, NOVA Entertainment has signed a three-year partnership with Boost Media International.

Of this new partnership, Halling says “Clients no longer buy airtime or commercials, they buy outcomes. We’re excited to work with Boost, who understand the importance of results for advertisers, and the potential of audio in delivering those results.”