“I’ve been going down the detective line,” says Sandilands

Former Publisher

As warned on Monday, Kyle Sandilands opened his little black book of secrets on Nova and 2Day FM this morning, unleashing a barrage of his competitor’s “dirty” tactics.

“I’ve been going down the detective line,” he opened the segment with. “I’m more disappointed in the behaviour of these other stations.”

He took no prisoners on today’s KIIS 106.5 breakfast show with co-host Jackie O. Among the revelations were:

2Day FM:

  • Sandilands located several emails sent by 2Day FM to A-list stars and their managers and publicists, that included negative on-air comments made by Kyle & Jackie O said about celebrities.

Nova FM:

  • An email from Nova to a KIIS FM client in an attempt to poach said client. Sandilands called it “Dodgy” and also confirmed that the same tactics were not used by ARN.

Reps for both Nova and 2Day FM have been contacted for comment.

Sandilands also revealed that he knows the identity of the owner of a [email protected] email address who has been sending “out of context” audio grabs to media outlets in an attempt to fuel negative stories on the pair.

He said the owner of the email account  – who has a high profile role at a competing station – is trying to encourage them not to book their talent on Sandilands’ #1 FM breaky show.

Radio Today reached out to the mailbox owner of [email protected] with an opportunity to respond, but it appears the email account is not active.

“I’m disappointed in the behaviour of these other stations. I know what it’s like, you want to win – not like this,” Sandilands warned.

On Monday’s show, and as previously reported, Sandilands put Nova and 2Day FM on notice following an episode of Media Watch in which it aired a segment titled ‘Two cities, one prize on Nova stations’.

The ABC TV show labelled NOVA Entertainment “downright dishonest” and called out the network over its workday competitions in both Sydney and Melbourne.

And that put Sandilands on the offensive. “Bringing down the opposition is on Thursday,” he said earlier this week. And today he delivered, albeit a more tamed version under advice from ARN lawyers.

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30 Mar 2017 - 8:08 am

What a real disappointment.
Nothing of substance. Where was D day, more like daft day.

30 Mar 2017 - 8:48 am

Radio engaging in dirty tricks shock horror. Good rave though.

30 Mar 2017 - 9:08 am

Kyle’s comments are fairly revealing but in reality we all know a lot goes on in radio behind the scenes. SCA and 2DAYFM listening to K&J makes sense as they want their ratings and it is one of the best shows in the world so worth listening and copying some of their ideas but sending their content to journo’s is pretty desperate. I think Kyle is right the competition would be best to focus on their own shows performance. Besides journo’s love Kyle and Jackie they give them great content.

30 Mar 2017 - 9:15 am

Bet there’s going to be a few meetings today at SCA & Nova.

30 Mar 2017 - 9:16 am

Just listened to this. Pretty disgusting tactics from other radio stations. Kyle’s absolutely right – they can’t topple him fairly so they go down the dirty path. Glad he outed the behaviour on air.

30 Mar 2017 - 9:47 am

Nova and Austereo should be ashamed of themselves. Absolutely disgusting.

30 Mar 2017 - 10:26 am

This segment should end up on Media Watch next week for false advertising. Kyle promised he’d unearthed some ‘really bad shit’ and this is all he’s got? Where are the bombshells!!

Sales people calling clients that advertise on radio to see if they want to advertise on more radio – shock horror!

And 2dayfm listening to their show – wow! Every content producer I have ever seen wants to know what their competition is up to. Not even DB would disagree with that. I seriously doubt anyone at 2dayfm is sending celebrities emails encouraging them no to talk to Kyle and Jackie O, that’s a pretty large accusation without providing the evidence.

30 Mar 2017 - 10:43 am

This is hardly ground breaking. I’ve worked for all three of these networks. They all do exactly what he is claiming only SCA & NOVA do. I can just imagine the ARN reps squirming In their cars on the way in this morning. In fact, I have in my inbox a very similar email from an ARN email address to a client from about six months ago. Granted the vilekyle email address is a bit far. But emails to clients and suppliers stating facts, not really revolutionary.

30 Mar 2017 - 10:51 am

I work for a PR company and I more than happy to let you know the amount of times our company had & from time to time still receives emails from SCA staff with audio that is taken out context of Kyle & Jackie O. It’s embarrassing for the radio industry and we completely ignore them. We put our guests/ promotions where the numbers are. Thanks

30 Mar 2017 - 11:06 am

Love him or hate him – everyone was listening

30 Mar 2017 - 11:15 am

You have to ask yourself the question who at SCA would be responsible for this or who would be across this ” sending celebrities emails encouraging them no to talk to Kyle and Jackie O “

Sally Salesperson
30 Mar 2017 - 11:48 am

What a load of bullsh&*t. The meetings the guys at Nova would be having would be to congratulate the sales people for doing their jobs. Its called selling!!. And at a time when advertisers are more concerned with their brand environments as evidenced by whats going on with Youtube, its a solid strategy. If he’s worried about what sales people are saying about him then stop putting down other presenters and networks incessantly. How about he get on with the job of focussing on his own show rather than continuously talking about the radio competitors like he does as evidenced by this waste of time segment. He’s spent 3 months investigating for that?

And to all the ARN people who commented above about how bad SCA and Nova are . Its embarrassing and you’ve got egg on your faces!

30 Mar 2017 - 11:55 am

Who at SCA is driving this?

30 Mar 2017 - 12:39 pm

Thaaaaannnnnkkkkkkssssss maaaattteee

30 Mar 2017 - 1:12 pm

Love it!! This shit has gone on forever … usually though people don’t get outed!! Last time I recall this stuff blowing up and getting out of the industry and “on-air” was with early 90’s with Mulray at 2MMM labelling us at 2Day at the time as “The Evil Empire” … and let me assure … WE TOTALLY WERE. Terrible shit done. Sadly, it worked. There’s a book in it.

30 Mar 2017 - 3:21 pm

@Chloe – you work for a PR company and comment on radio industry blogs? That’s embarrassing. Sure you don’t work for ARN?

30 Mar 2017 - 4:06 pm

Anybody with a bit of technical knowledge can discover who’s behind that email, took me 10 seconds. Can’t say I’m surprised, don’t think that person will be sending anymore emails anytime soon.

And of course you radio geeks are disinterested, most of your careers are spent doing what he exposed anyway – the listeners loved it.

30 Mar 2017 - 4:39 pm

@sally Salesperson I tend to agree with you.

The rant shows just how out of touch he is with the market. He has a short memory if he has already forgotten advertisers buying around his show and or just pulling revenue from his old station over in world square because of questionable statements on-air that they didn’t want to be associated with.

As i said earlier, their sales team employ exactly the same tactics.

To the point about people wanting to advertise with the station due to its audience size, i’d question that. I’m sure they are advertising to pull a result for their business. Something even 2SM can offer. It’s not the size of the audience that matters, it’s how many of them you can convince to part with their cash.

30 Mar 2017 - 8:15 pm

Complaining about Nova trying to steal clients? Well done Nova for doing what sales people are supposed to do. Finding business and making budget. Boo hoo ARN.

1 Apr 2017 - 1:33 pm

Hope Sponsors from 2DayFM & Nova Advertise on Talking Lifestyle 954AM not on Kris 106.5


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