iTunes Radio is here with iOS 7

Enthusiastic Apple users woke today and quickly jumped to update their software to iOS 7.

One new feature of the new operating system in the US is the introduction of iTunes Radio, Apple's streaming music service.

Most are describing iTunes Radio as being most like Pandora in that it offers pre-set and customised stations based on artists and genre.

Users can also adjust the stations by including or excluding artists or songs that have played. When a song plays you can tap 'Play More Like This' or 'Never Play This Song'. You also have the ability to add, delete, or reorder stations.

Apple says, "The more you use iTunes Radio and iTunes, the more iTunes Radio knows what you like to listen to — and the more it can play music you’ll love."

Users are also able to directly purchase songs from the iTunes store from iTunes Radio.

The service comes with ads but can be ad free with iTunes Match for $25 per year.

As yet, there is no release date for iTunes Radio in Australia.

Find out more here.