It’s personal: LiSTNR execs the heroes of new podcast campaign


For the first time ever, LiSTNR executives will feature in a new podcast trade campaign that brings the classic band t-shirt meme to life, reinforcing the power of personalisation.

The campaign will hero 18 LiSTNR staff from across the business who are passionate about podcasts and want to share their personal blend of podcast favourites. Whether it’s Hamish & Andy & Morbid & The Howie Games, or Hamish & Andy & 7am & KICPOD, every person has a unique blend of podcast preferences, and the ads conclude with the line ‘LiSTNR. Where reach gets more personal.’

“Insights from our key media agencies revealed that, while strong reach remains a necessity for planning podcast campaigns, personalisation is recognised and valued by them as being at the very heart of LiSTNR’s offering,” says SCA Chief Marketing Officer Nikki Clarkson.

“The new campaign brings all these strands of the personalisation theme together, heroing LiSTNR’s own executives, as just some of the examples of LiSTNR’s 8 million-strong captivated audience and what makes every one of them unique.”

SCA Chief Commercial Officer Seb Rennie says “Australia now leads the world in podcast listening and we are seeing podcasts connecting with audiences across the day with trusted voices. Research among our client base has revealed that integrated podcast campaigns improve brand consideration and drive action.”

“We’re really proud to hero our passionate people in this campaign as a compelling way to showcase LiSTNR’s personalisation. And there has been hot demand for the t-shirts, which were printed for our recent A Night with LiSTNR event for media agencies.”

The campaign launches on 28 August across trade media.

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