Irene Hulme appointed head of music for Hit & Triple M

Former Assistant Editor

Irene Hulme has been promoted to a new position within Southern Cross Austereo, assuming the role of head of music for Hit Network & Triple M.

Hulme will now be in charge of music strategy for the entire of SCA, with her new role to encompass the Triple M network as well her previous duties with Hit.

“I couldn’t be happier as I’ve always been extremely passionate about both brands,” Hulme told Radio Today.

The move comes as SCA announces a new initiative called the SCA Music Hub, which is set to consolidate several roles within the business.

“We’ve also announced a new initiative for the Network, the SCA Music Hub, a consolidation of our music specialists,” said Hulme.

“The Hub will allow for a more collaborative approach to executing our strategies across both brands.

“SCA has some the best music minds in the business and the creation of the SCA Music Hub will further enhance our reputation.”

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Squeeze Every Penny
5 Nov 2018 - 10:07 am

In other words, cost cutting across the board leaving committed, long-serving staff without a job. Nice work as usual SCA…

Dave Smith
5 Nov 2018 - 10:53 am

Brilliant, well deserved promotion for one of the best in the biz.
Huge congrats Reenie.

Lazy Radio Programming
5 Nov 2018 - 5:26 pm

“The best music minds in the business” should be able to make up playlists that reflect the plethora of pop music from the 70’s to now which they seem to ignore repeating the same old songs ad nauseam.

Hint – Elton John, Billy Joel and the Eagles actually had more than a couple of hits between them… which goes for all the other performers as well.

If in Brisbane or Gold Coast try Rebel FM 90.5 or 92.1 / 100.6 The Breeze to get real variety.


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