ARN’s iHeartPodcast expands partnership with measurement company Podsights
Australian Radio Network (ARN) has deepened its partnership with podcast measurement and attribution business, Podsights.
ARN said the expanded partnership will open up Podsights’ “best-in-class reporting and attribution capabilities” across every iHeartPodcast Network Australia campaign.
Each client will be provided with their own dashboard to track reporting across impressions, reach, frequency, location and more. Clients can take measurement a step further, ARN said, with attribution, monitoring conversion from listen to website visit and purchase.
Podsights’ head of partnerships, Sarah Cotenoff, said she was excited to expand the partnership.
“The introduction of our technology across all iHeartPodcast Network Australia campaigns instantly elevates measurement standards and expectations for local advertisers to track their return on investment,” she added.
Corey Layton, ARN’s head of commercial audio and podcasts, said the partnership would help brands overcome a key issue.
“As Australian audio consumption continues to soar, brands are investing in podcasts more than ever before. Our partnership with Podsights sets the standard for brands, proving podcast advertising is effective and that we can prove it,” he said.
“Podcast measurement has historically been an issue for brands,” he added. “Podsights has set the standard of what advertisers should expect, which combined with the strength and scale of our podcast slate, provides brands with a highly effective and measurable channel to engage audiences.”