iHeart and Magellan AI reveal Australia’s top advertisers for Q4 2024

ARN’s iHeart and Magellan AI have released the top 15 brands advertising on Australian podcasts from Q4 2024, with Airbnb leading the pack as the top investor into the digital medium.

Regularly appearing in the top 15 advertisers, Airbnb prioritised podcast ad spend in the lead up to the holiday period, investing across a number of Australian podcasts including She’s On The Money, Mamamia Out Loud, Toni & Ryan and Straight Talk with Mark Bouris.

The report also found that year-on-year, investment increased the most into the True Crime category.

The Top 15 Advertisers for Q4 2024 on Australian podcast advertising features brands from a broad range of categories including technology, finance, retail, and healthcare.

The Top Advertisers report uses Artificial Intelligence to analyse thousands of episodes from 600+ of Australia’s most popular podcasts, determining the top brands advertising in the medium.