SEA FM grabs top breakfast slot, Hot Tomato retains #1 in Gold Coast survey 3
Sea FM has moved into the top breakfast spot on the Gold Coast, while Grant Broadcasters station Hot Tomato has retained its top position overall this survey, despite a drop of 2.3 share points to 13.8%.
In a vote of confidence for its name change back from Hit to Sea, SCA’s SEA FM scored the biggest gain, up 4.1 share points to 11.9% in radio ratings survey 3, released this morning.
Triple M was in third place, slipping 0.9 to 10.5%.
Triple J came in fourth, down 0.6 to 9.0%, followed by the ABC’s local station ABC Gold Coast, up 0.2 to 4.9%.
Sea FM’s Bianca, Dan & Ben grabbed the top breakfast position from Hot Tomato’s breakfast crew, Galey, Emily Jade & Christo.
Hot Tomato breakfast fell 2.1 share points to 12.1% in that timeslot, while SEA gained 4 share points to 12.9%. Hot Tomato won all other shifts.
Hot Tomato has just been sold to ARN as part of last week’s acquisition deal, which will be finalised at the end of this month.
Sea FM won the 10-17 age group, triple j won 18-39s, Hot Tomato won 40-54s, Triple M won 55-64s and ABC Gold Coast won the over 65 demographic.
With Brisbane stations spilling into the market, notable results this survey include ABC Brisbane, which is only just behind the ABC’s Gold Coast local station in audience share, Nine Radio’s talk station 4BC and Nova, all with small but significant listening segments.