GOLD Rediscovered in Bendigo & Central Victoria

Staff Writer

After 9 years, the EasyMix Ten-71AM is no more!

From midnight, GOLD will launch, serving Bendigo & Central Victoria.

GOLD is a new brand for Grant Broadcasters. It's format will broadly target 40-60 year olds musically. It will also feature the Neil Mitchell Show and sports coverage including AFL Live, Off the Bench and Sportsday.


GOLD will also see the launch of the only local drive show on commercial radio in Bendigo, “The Home Stretch”. 

Grant Broadcasters Director, Dugald Cameron said: “We had a lot of conversations with our listeners and our clients and now we are delivering on what they wanted.  Our commitment to Bendigo & Central Victoria remains as strong as ever and we are excited about the new direction.”

Grant Broadcasters acquired Easymix Ten-71 in 2007 with the company tripling the number of full-time staff and investing in new facilities located in the heart of Bendigo.

“Our company philosophy is built on local, relevant content and this is underpinned by people who live in the local community”, said Dugald.


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