Hot Tomato #1 again
Survey 2 on the Gold Coast has been released today with Hot Tomato the leading station in the market for the second consecutive survey.
Hot Tomato on 13.5% sits in the #1 position, with GoldFM #2 on 12.7%, and SeaFM on 10.8% in #3.
Notwithstanding a slight fall of 0.7% overall for Hot Tomato, the declines were out of target; from teens and a big correction 18-24’s (down 11.6). With the station improving its share of 25-54 the decline would be unlikely to be too concerning.
GoldFM has picked up good share improvements in teens, 18-24 and 25-39 to drive an increase of 0.8 overall. The station declined 40-54; and is a clear leader 55-64.
Sea FM declined in teens, but was up in all other demos – with particularly strong growth 40-54 and 55-64.
In the demos overall;
- Sea FM win 10-39
- Hot Tomato win 18-54
- Gold FM win 55+
Looking at the dayparts, Gold FM has improved to take the #1 Breakfast position, with Hot Tomato broadly stable on share, but slipping to #2. Through the rest of the day; Gold win Mornings; Hot Tomato win Afternoons, Drive and Evenings; and Gold and Hot Tomato share the #1 spot on Weekends.
Sea FM don’t win (overall) in any dayparts, however with the exception of Breakfast where the station declined by 1.6%, they improved in all other dayparts. Despite the Breakfast decline; Sea FM has moved from #4 to #3 in that daypart with the ABC seeing a big fall of 3.3% in Breakfast to slip back to the #4 position.
Click to enlarge image: