Erin & Soda’s EP Geoff Watts becomes Mix 102.3’s brand activations director

Staff Writer

The executive producer of Mix 102.3’s Breakfast show, Geoff Watts, will take on a new role within the station as brand activations director.

Watts has been executive producer of the Mix 102.3 Breakfast show in September, filling the void left by Alexis Kuchel.

Since then, the show has transformed, with the abrupt departure of co-host Jodie Oddy, and the instalment of Erin Phillips, creating Erin Phillps & Soda For Breakfast.

The show is currently looking to replace Watts and advertising for an EP.

Watts’ experience spans 96FM in Perth when it was owned by Fairfax, where he was an announcer as well as promotions and sponsorships coodinator, and later in his career promotions and marketing director.

He also spent time at DMG Radio (now NOVA Entertainment) as integration projects manager, and Nine as senior content partnerships and experience executive. He has also been with Australian Radio Network (ARN), the owner of Mix 102.3, two times previously, as campaign manager and head of content for 96FM.

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