Gemma Fordham on 2DAY FM: “I’m not taking it lightly…..that the station is still on a four”
We talk to Southern Cross Austereo’s Gemma Fordham and Mike Fitzpatrick.
For Gemma, it’s her first book as the Head of Content for the Hit Network. Did she expect the result in Melbourne with the Fox? “Yes…. It’s a very different landscape there now”, said Gemma. “Despite all of that.. Fox still remains the biggest station in the country…..”
But the one station and shift in the country that everyone is focussed on is 2DayFM and Rove & Sam – “….For God sake be realistic…and be smart about this… I still stand by what the strategy is …. ”.
Gemma now knows where the station sits and talks about what 2DayFM’s next moves are.
For Triple M, we talk to Fitzy about the resurgence of Triple M Brisbane and what has Rex Morris done with the station while filling in, before David Rymer takes on the CD role?
We touch on Merrick & Australia and its point of difference in Drive and talk the strong result in breakfast for Triple M Sydney, taking number two in FM Breakfast.