Gemma Fordham & Mike Fitzpatrick’s roles expand in SCA national content team restructure

Former Assistant Editor

Southern Cross Austereo has announced a major restructure to its national content team which will see network heads Gemma Fordham and Mike Fitzpatrick‘s roles expand to include all of SCA regional.

Hit Network head Fordham will now oversee the content on all 42 Hit stations nationally, while Fitzpatrick will do the same for all 36 Triple M stations.

The move means that Mickey Maher will no longer be the regional radio head of content, instead taking on a new role as head of music for the Triple M national network (including four Triple M digital stations).

Irene Hulme‘s head of music role expands to include all 42 Hit stations as well as four Hit digital stations.

“As experienced, passionate and talented music strategists Irene and Mickey will implement an even stronger and sharper focus on music across both networks,” said SCA in the announcement today.

The considerable changes follow the resignation of SCA chief creative officer Guy Dobson earlier this year.

Meantime national head of audio news & information Natasha Jobson takes on a new role as head of news & current affairs.

In the role she’ll still oversee news across metro and regional newsrooms, as well as for DAB+ and SCA’s apps, plus bespoke news for on-demand services on Google Home, Amazon Alexa & Apple Siri.

Other changes will see national events director Jacqui Hoban reporting to COO John Kelly.

Head of marketing and communication Nikki Clarkson‘s role expands to include national marketing of metro markets and an expanded regional remit (including SCA’s TV assets and PodcastOne).

Fordham, Fitzpatrick, Maher, Hulme, Jobson and Clarkson will all now report directly to CEO Grant Blackley.

“It is critical that SCA has a strong and diverse group of executives in the right roles with the right skills to meet the challenges and opportunities of our ever improving and vibrant audio sector.

“This structure will further enhance our laser focus on entertainment, music and news & current affairs. In a Radio first – our new Network Heads will have direct oversight and management of an expanded national asset base,” Blackley said.

“SCA remains committed to developing and deploying the best entertainment, information and music in the business.

“Combined with our considerable TV assets, PodcastOne and broadening digital presence – SCA is unique in reaching over 95% of Australians each and every week with live and local content like no other.”

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5 Mar 2019 - 11:14 am

they look good together.

5 Mar 2019 - 5:32 pm

Is this a demotion or a promotion for Gem and Mike ? Just sayin’

5 Mar 2019 - 6:13 pm

Let’s hope Mickey doesn’t bring that horrible Feel Good music format to the metro M’s.

5 Mar 2019 - 9:29 pm

Dumb decision to let micky go from regional top bloke did a bloody awesome job suits at SCA don’t get it

6 Mar 2019 - 6:12 am

Did these short minded decision makers not learn from the last time they allowed the honchos from the city run regional?

Sadly not surprising let’s see what wisdom those who drink $7 cofeee and probably drive Audi Q7 put on regional radio.

Lord help us

Love The Positive Vibes Here!
6 Mar 2019 - 8:53 am

You haven’t tasted coffee until you try the $7 stuff, the experience is also heightened in an Audi or Mercedes of some description…. Goes down faster!

6 Mar 2019 - 1:35 pm

I’m tipping current management are better placed to make these changes than previous executives? Looks like they may finally start acting like one business. Smart.


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