Farewell KOFM, hello Triple M Newcastle
It follows the recent relaunch of 4TO as Triple M Townsville in September.
Triple M Newcastle will continue to produce local shows and content, including Tanya and Steve on Breakfast, JR on Weekdays and Arvos with Little A, as well as the widest variety of music, sport and comedy and Kennedy Molloy on Drive.
“We’re so excited to be part of the evolution from KOFM to Newcastle’s Triple M it’s a win-win!” said Tanya and Steve.
“We’re still everything Newcastle but now we have more access to bigger national and international music acts, sport events as well as more resources at our fingertips to keep in touch with what’s happening in our backyard and around the world.”
“Of course, we’ll still be here each morning to wake up Newcastle… So long as our alarms keep working!”
“The transition to Triple M is immensely exciting!” added SCA GM for Newcastle Ash Myatt.
“KOFM will always hold a place in our hearts and the history of our city, we have been there through some of the best and the most challenging times and promise to remain devoted to our listeners and the people of Newcastle and the Hunter.
“Triple M will open up a world of opportunity, inside access to the Newcastle 500 Supercars, access to bigger stars and artists and more entertainment than ever before.”
On the day of the launch, Triple M Newcastle played a nostalgia-evoking memories package going back through the history of KOFM.
Since 2016 SCA has rebranded almost 45 of its regional assets under the Triple M banner, with only 2GO Gosford, mix94.5 Perth and 92.5 GOLD FM Gold Coast the only stations holding their old branding.
Speaking with Radio Today in August, SCA’s head of media & marketing Nikki Clarkson and head of regional content Mickey Maher said that the rebrand of KOFM will strengthen the Triple M brand significantly.
“With all our rebrands, our aim is to deliver a great listening experience with the best local and national content possible,” said Clarkson and Maher.
As for the future of 2GM, Mix94.5 and GoldFM, SCA have said there are “no imminent plans at this stage to rebrand.”