Fairfax create new Content Solutions role
Fairfax Radio Network have created a new role in the company that will be designed to "initiate and champion advertiser content opportunities that also extend beyond radio."
The National Content Solutions Director role has been filled by Andrew Sidwell.
Sidwell comes from Mediabrands’ creative agency Airborne where he was Creative Strategy and Ideas Director. Prior to that he was National Creative Solutions and Ideas Director at Southern Cross Austereo and was responsible for establishing the Austereo Innovation Group.
Fairfax Radio Network National Sales Director Nick Randall said:
“The appointment of Andrew in this important role gives us the ability to develop new solutions for our clients and moves from what was a largely locally focused radio integration, to a true network approach that puts the power of our brands together. The benefit to our clients will be much more powerful solutions that tap into our rich network of content creation and deliver our unmatched influential, intelligent and informed audience.
“Andrew brings a unique perspective and excellent creative and strategic capability to our network. He has a proven track record and I can’t wait to see the ideas he brings to the table for our clients.”
Sidwell said: “The business transformation taking place at Fairfax makes it one of the most exciting media companies to work for in the region. I'm chomping at the bit to start creating intelligent content solutions for our clients that leverage all the amazing toys, tools and talents of the broader Fairfax business."
He will start on August 5.