Fairfax appoint new Melbourne Sales Director

Staff Writer

Adam Richardson is returning to 3AW after a stint at Crocmedia.

Richardson was most recently Commercial Director of Crocmedia and before that spent 9 years in 3AW sales. He will now return as the Melbourne Sales Director for 3AW and Magic 1278.

3AW and Magic General Manager Shane Healy said: 

"Adam has already proven himself in radio sales in his previous career with 3AW and we are delighted to welcome him back to the fold. He is an outstanding sales practitioner who has an in-depth understanding of Talk radio and the Melbourne marketplace and brings a wealth of experience to our team. This is another step towards becoming the nation’s number one information and entertainment radio network."

Fairfax Radio Network National Sales Director Nick Randall said:

"Adam’s experience and sales acumen complements a powerful team and further demonstrates that we have the best talent in the business at Fairfax Radio Network. Adam now completes our reinvigorated national sales leadership team and we could not be more excited to have him on board

"3AW continues to dominate the radio landscape in Melbourne, retaining its number one crown for 41 consecutive surveys. Adam will spearhead the delivery of our compelling ‘Intelligent, Informed and Influential’ audience message to advertisers."

Adam Richardson said: "Radio has always been my first love and I am really looking forward to joining Fairfax Radio Network and working with a talented sales team to continue to deliver strong, integrated results for advertisers."

He will start May 5.

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