Eardrum launches unorthodox campaign to find next creative director
Australian audio advertising agency Eardrum has taken an unconventional approach to recruit its next creative director.
The specialist agency has put out the feelers for the vacant position by launching a string of quirky audio ads across social media and industry podcasts.
Interestingly enough, Eardrum outsourced the creation of each advertisement to a Fiverr freelancer, with a Nigerian love poet, a teenage German ukulele player and a mid-western American mother being used in the campaign.
Eardrum’s founding creative director Ralph van Dijk said that the unorthodox campaign helped to reflect the agency’s commitment to using audio as a unique advertising medium.
“Eardrum’s reputation has been built on finding innovative ways for brands to use audio,” van Dijk said.
“So it seemed like a perfectly obvious approach for us to take.”
Van Dijk also revealed that the decision to outsource the commercials to Fiverr initially came about as a joke, however, the agency felt compelled to pursue it seriously due to its current workload.
“I was getting hounded to write the ads so jokingly suggested my producer throw it out to Fiverr,” van Dijk explained. “We then thought, actually what have we got to lose?”
“They’re not exactly polished, but hopefully it’s the sort of thinking the person we’re trying to recruit will appreciate.”
Listen to each of the three ads in full here.