dmg Radio Australia now Nova Entertainment
dmg Radio Australia has officially changed their name to Nova Entertainment.
Chairman Lachlan Murdoch says: "I am extremely proud of what we have achieved as dmg Radio. The business has grown significantly and now holds dominant positions in the media channels it operates in. The change to Nova Entertainment marks an exciting new chapter for our business as we continue to broaden our entertainment offering outside of our core radio business."
CEO Cathy O'Connor says: "Four years ago we set a strategy to revitalise the business, reposition the Nova brand and launch smoothfm and also look for ways to leverage our brands, content, audience and expertise into new areas. We have delivered strong growth from this plan and the Nova Entertainment name better reflects the company that we have become."
The network release says: "the new company name has been developed to encapsulate both the pride and heritage of the company’s original and successful FM launch brand, Nova, with its recent evolution into the broader media and entertainment space."
Beyond broadcast radio, the company also run live events with Nova's Red Room, has a smooth channel on Foxtel and is now delivering a branded radio station, Coles Radio.
They have also strengthened their footprint in online, mobile and social channels and in 2012 entered into a joint venture with US based streaming music service, Rdio, one of the first of its kind to launch in Australia.
Murdoch's Illyria bought 50% of dmg Radio in November 2009 and then in September 2012 purchased the remaining 50% from the UK company. A month after the purchase, at RadioFest, when asked whether the network would be changing their name, O'Connor said: "yeah I think that will happen at some point. We'll take our time and do the process well and that won't be quick."
Watch the sizzle reel here.