Digital Radio Ratings: Triple M Aussie makes immediate impact
Welcome to the first DAB+ Digital Radio survey results for 2019.
DAB+ is a growth area of radio, with networks putting more time and energy into digital radio than ever before.
This survey sees the addition of Triple M Aussie nationwide, and also sees stations including Triple M Classic Rock, Triple M Country, The 90s iHeartRadio, and URBAN HITS launch in additional markets.
So how did they all fare?
Triple M Aussie launched to a big reception, especially in Sydney where it picked up 67,000 cume listeners.
“DAB+ is going to continue to grow,” Triple M head of content Mike Fitzpatrick told Radio Today.
“In Sydney alone, we launched Triple M Aussie digital to 67,000 new listeners. That’s a station that didn’t exist before.
“If you add the cume growth with Classic Rock digital, Triple M Aussie and Triple M Greatest Hits, we’ve added 126,000 listeners to the Triple M audio stack.
“We’ve got this strategy right.”
The Edge Digital reclaimed top spot from ABC Jazz in Sydney, ending the survey period with a cume result of 99,000 (+13,000).
It was followed by Triple M Classic Rock and Double J in equal second, both with 94,000.
Triple M Classic Rock and Double J also had a stalemate in Melbourne, for first place. Both stations had a cume audience of 76,000.
Up in Brisbane, Coles Radio was far and away the top station, ending the period with 56,000 cume listeners (+27,000).
Meantime The 90s iHeartRadio (28,000) and BUDDHA HITS (40,000) were #1 in Adelaide and Perth respectively.