How Del Fordham views the future of audio
Del Fordham, News Corp’s head of audio, is charged with developing audio sensibilities within a company not traditionally focused on the medium. Here, the Podcasting Power Player speaks to Vivienne Kelly about the future of audio and the ongoing measurement challenge.
VK: Describe your job in one word:
VK: If you could make a podcast about anything, what would it be?
DF: There is a gap in the market for a true crime podcast.
VK: What is the biggest mistake you see in podcasting?
DF: Busy cover art.
VK: What’s your prediction for where the industry will be in five years?
DF: Something similar to on-demand visual content, with content creators holding onto their premium original content for their own platforms and subscribers.
VK: What advice would you give to somebody looking to work in podcasting?
DF: Always keep in mind the journey and steps the listener has taken before pressing play on your content.
VK: What is the best part of your role?
DF: On any given day I can go from creating content that talks to the NRL, AFL, cricket, breaking news, fertility, finance, history, investigations, dating, mindfulness and murder.
VK: What is the biggest challenge you face in your role?
DF: Developing audio sensibilities and habits in a corporation not traditionally focused on audio.
VK: What about the wider industry, what challenges is it facing?
DF: There isn’t yet a faultless and clean measurement system for listens and downloads.
VK: What’s something about you that might surprise people?
DF: My first published podcast was when I was working on triple j with The Chaser and we found some audio of a guy asking his dog to stop barking, it was funny, so I published it to iTunes, circa 2004.
VK: If you weren’t in podcasting, what do you think you’d be doing?
DF: Anything that involves making things.
Entries for Radio Today’s Podcast Awards with LiSTNR are now open. Categories span podcast executive leader of the year, host or presenter of the year, branded podcast of the year and podcast company of the year. Late entries are open now until July 4. More information is available here.