Duncan Campbell: “We weren’t as focussed as we should have been with WSFM”


For ARN’s Duncan Campbell we talk about WSFM, where the tweaks they made appear to paying off – is it breakfast or the music?

What’s ARN strategy to get Gold ahead in the highly competitive Melbourne market and will they regain some of the lost ground in their 40-54 heartland?

And while off a small base, KIIS 101.1 made some inroads in daytime listening: “Melbourne is certainly very tight in CHR” – so what is next in ARN’s strategy? 


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