Cummins&Partners aces Round 5 of the Siren Awards

Staff Writer

The creative team of Chris Ellis and Aaron Lipson from Cummins&Partners have won Round 5 of the Siren Awards.

Their single ad “Ball of Fire” for the Australian Open Tennis, used audio from a mic attached to a tennis ball served at 234 km on Centre Court at Rod Laver Arena.

The boys from Cummins&Partners said: “We love radio – compared to other mediums you can literally do anything. It’s easy to say ‘we’re broadcasting live from the lunar surface’, a lot harder to shoot.  Hopefully this will help us get more of our other clients to add radio to our upcoming briefs.”

CEO of Commercial Radio Australia Joan Warner said: “It’s fantastic to see agencies creatively capturing audio for radio ads and highlighting the ability of radio to get close and intimate with the listener.”

Four ads were awarded highly commended in the single category.  Both “Slide” and “Strings” from the Chris Ellis and Aaron Lipson at Cummins&Partners from the winning Australian Open Tennis campaign.  Plus “Men Like Us Like Valentines” for Bundaberg Rum by Scott Huebscher from Leo Burnett Sydney and the ad “Octagon” for Brownes Chill Double Espresso by Kurt Beaudoin from ad agency Meerkats.

Highly commended in the campaign category was a Tiger Air campaign by David Ponce de Leon and Alex Wadelton from McCann called “Infrequent Flyers Club”; the Marketforce campaign for The Muresk Institute called “Agricultural Innovations” by Guy Hamilton Howlett & Neil Martin and the Brownes Chill Double Esperesso campaign called “Ridciulously Full Flavoured” by Kurt Beaudoin from the agency Meerkats. 

Four ads were awarded highly commended in the craft category; “Slide” and “Strings” from the Australian Open Tennis winning campaign by Paul Le Couteur from Flagstaff Studio; “Men Like Us Like Valentines” for Bundaberg Rum from Song Zu and sound engineer Abby Sie and “Faulty Boom Gates” for RAC from Brainestorm and sound engineer Nick Gallagher.    

The Gold Siren winner will be announced in May and receives a trip to Cannes to the Cannes Radio Lions.

You can take listen to all the spots here and below is the winner this round.


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