Creative Agency Bag Sidwell

Staff Writer

Creative agency, Airborne, have appointed highly respected radio creative Andrew Sidwell as 'Creative Strategy and Ideas Director'. 

Sidwell was, until last month, the Creative Solutions and Ideas Director at Southern Cross Austereo running their digital and integration area. This included the Austereo Innovation Group, set up to work on cross-platform integration.

Sidwell commented:

“The opportunity to take this new role at Airborne is one I cannot resist."

"All the businesses within Mediabrands collaborate very closely across their various sectors and I hope to develop a role that accelerates creative thinking and strategy for not only Airborne clients, but also in collaboration across other Mediabrands businesses.”

Airborne Managing Director Scott Player said;

“Andrew is a unique talent. Full stop. I have had the pleasure of working with him in the past and he is digitally savvy, a dynamic and surprising thinker, and a unique problem solver".

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