Craig Bruce & Fitzy talk about S4
SCA Head of Content Craig Bruce, and Triple M Group Content Director Mike Fitzpatrick, have sat down for the now traditional pre-survey'SCA Engage' video.
They've kicked around how the Triple M format sits in the market, and given their forecasts on survey next week for the brand.
As you'd expect, both were confident of the position Triple M is occupying, and the environment it has created for listeners and clients.
CB: "I don't think there's any other network that has the sorts of content environments (that Triple M does), whether it's Breakfast, Drive or Football on weekends"
MF: "We have a promise, that is Rock Sport and Comedy, and that's what you get. You also get 1 in every 3 men in Australia who love us and listen to our radio stations. We're number one for men, our goal is to own men and that's really what Triple M is about.
Watch the complete video below.