Community radio release their survey stats

Staff Writer

The CBAA (Community Broadcasting Association of Australia) recently conducted a national listener survey.

The main stat showed that an average 29% of radio listeners (15+) tune into community radio each week.

Drilling down to some numbers, they say that 5,204,000 people out of 18,109,000 Australians aged 15+ cumed community radio in the survey week, that's up nearly 15% on last year.

57% of those who listened tuned in for mid-morning shows, followed by breakfast on 54%, drive 51%, arvos 48%, then nights on 31% and overnight 17%.

TSL (Time Spent Listening) is 14.5 hours a week.

The survey also showed 12.3% of listening is now done on digital radio.

The full release of data from the McNair Ingenuity Research study will be at the sectors annual conference from the 14th to the 17th of this month.

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