Community radio competes with the ‘fat cats’

Anyone who has ever worked in community radio will know that there is zero budget for advertising.

There’s zero budget for anything really. But Aiden Grant, host of the ‘Aiden In the Arvo’ drive show on Adelaide’s 1079 Life FM wanted to try and ‘compete with the fat cat commercial station’, and to do so he believed a billboard would be the answer.

So with zero dollars to spend, Aiden hustled, by asking the listeners of his program, who was in a position to provide some free advertising for his show. After several conversations and emails back and forth, Adelaide Paint Supplies came to the party and erected a billboard in honor of Aiden’s show.

“Take that Bec, Cozy, and the other guys at SAFM! Now we both have billboards and giant paychecks…ok just the billboards but watch out I’m coming for ya,” gloats Aiden Grant.