Commercial radio hits record numbers of listeners in 2017

2017 saw a greater weekly audience of Australians tuning into commercial radio than ever before.

Commercial Radio Australia has released a statement full of encouraging statistics for commercial radio in the country, with almost 10.5 million listeners a week turning in.

That means the weekly audience has grown by 200,000 people on average.

The reach of 18-24s has been particularly strong, with an increase from 76% in 2016. The demographic is also at a four-year high, with radio apps and digital radio contributing.

“We’re particularly encouraged by the growth in listening among younger audiences,” said Commercial Radio Australia CEO Joan Warner.

“There’s a misconception that young people aren’t tuning in – but the data shows it’s one of their favourite mediums, with 79% of 18-24- year-olds tuning in every week.”

While commercial radio reached 64% of Australians in their car every week, it was in digital radio that significant growth was made.

More than 3.6 million people listened to DAB+ digital radio week in the five capital cities.

“Radio continues to be one of the best and most reliable ways for advertisers to reach younger audiences.

“With new lineups across a number of markets, 2018 promises to be an exciting year in radio.”