Clemenger BBDO’s Dry July campaign wins Gold Siren Award

Former Assistant Editor

Commercial Radio Australia‘s Sirens Awards have wrapped up for another year, with Clemenger BBDO taking out the top prize.

At a ceremony in Sydney, the 2019 Gold Siren Award for best radio campaign was awarded for Clemenger BBDO’s ‘Ducking Autocorrect’ Dry July campaign.

The 15th annual event was hosted by Triple M Breakfast’s Lawrence Mooney at The Rawson Hotel.

The Dry July campaign was the brainchild of Clemenger creatives Ben Clare and Celia Mortlock.

The campaign uses humour to urge people to go alcohol-free during July, to avoid embarrassing mistakes and autocorrect failures when drunk texting your mum or partner.

Best single radio ad (the Silver Siren) also went to Clemenger BBDO, for Christie Luxton, Cristian Staal and Shaun Conroy’s ‘Barbershop’ for Keno.

Mike Lange and Michael Thomas from Cutting Edge won the Silver Siren for Craft, also for ‘Barbershop’.

Meantime, The $5,000 Siren Client Award went to awarded to John Skaro, Phil van Bruchem, Rachel Blacklaws and Alex Walding from BWM Dentsu and Cox Inall Change, for their ad “’ill Bowelly’, for Bowel Cancer Australia.

“We congratulate all the winners and finalists for displaying an exceptional level of creativity in their work,” said CRA chief executive Joan Warner.

“These awards are a great reminder of the ability of radio to cut through and create a strong impact on listeners.”

The winners also received automatic entry for their campaign into the Cannes Lions International Festival of Creativity in June.

Listen to all the winning ads here.

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