Clemenger BBDO claims Round 5 of Siren Awards
Brisbane agency Clemenger BBDO has taken out Round 5 of the 2019 Siren Awards.
Their radio ad campaign ‘Fun Money’ for Keno took out the single, campaign and overall categories.
The Siren Awards are run by Commercial Radio Australia, celebrating the best in radio advertising. The awards are judged over five rounds throughout the year.
The series came from the minds of Christie Luxton, Cristian Staal and Shaun Conroy, and focus on inventive ways to spend Keno winnings.
“We wanted the ads to be fun to listen to and have an unexpected element,” they said.
“The ads are unique, as we actually sang barbershop style on the track. It features a copywriter, a sound engineer and a couple of talented lads from sound studio Cutting Edge.
“Radio is such a powerful medium and awards like the Sirens help encourage us all to lift the bar creatively and use radio to best effect.”
The 2019 Gold Siren winner will be announced in May, with the winner awarded a trip to the Cannes Lions International Festival of Creativity.
“The entries into the Siren Awards have been outstanding this year and continue to showcase radio as an effective advertising medium,” said CRA chief executive officer Joan Warner.