Christian O’Connell’s Win a Billboard campaign returns – this time with added photos

The Christian O’Connell Show’s ‘Win a Billboard’ campaign is back for 2024.

The digital outdoor campaign showcases inclusivity and strength in storytelling, as Gold 104.3 hands over its  billboards to listeners.

Christian, Jack and Pats invite listeners to use the show’s billboards for anything they want. From heartfelt messages to reminders about chores and pranking their mates, Melburnians will become a part of the campaign on prime outdoor digital assets – in real time.

And this time, it’s not just text-based messages that will be shared. Listeners will be able to include photos in their submissions, giving the station the ability to showcase listener submitted images alongside their messages on over 37 digital outdoor sites across Melbourne over two weeks.

It’s an Australian first for imagery to be featured in real time, live on air alongside radio.

So far, there’s been a PSA for a missing ring, a note for all guests invited to an upcoming engagement party and a happy birthday message.