Learn Archives - Radio Today

The right promo can enhance a brand, inspire an audience and add to the station’s entertainment value.

Tracy Johnson analyses why air personalities are the future of radio.

Tracy Johnson breaks down why a great radio show needs three key personality types.

"It’s the difference between air talent working a shift and performing a show."

Personalities must be given time to grow and develop.

Ryan Rathbone explains how different types of radio personalities must be motivated accordingly.

The most important thing radio should take from game shows is the play-along factor.

Tracy Johnson breaks down the importance of promoting specific content with great teasers.

What would happen if Santa Claus were an air talent, and a programmer were to review his performance?

Radio is totally reliant for success on listeners trusting our news, information, personalities, general content & more.

Holidays can be the time to take advantage of feel good content when other stations are coasting.

"The Christmas Music Station is the ultimate station everyone at work can agree on," writes Tracy Johnson.

"Rules can make a radio station sound better. But many times, it prevents the station from sounding great," writes Tracy Johnson.

"It's a good time for Pop programmers to be open to hits from other formats that don't necessarily fit the Pop sound."

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