Learn Archives - Radio Today

BY Tracy Johnson 23 May 2019

The right promo can enhance a brand, inspire an audience and add to the station’s entertainment value.

BY Tracy Johnson 9 May 2019

Tracy Johnson analyses why air personalities are the future of radio.

BY Tracy Johnson 18 Apr 2019

Tracy Johnson breaks down why a great radio show needs three key personality types.

BY Tracy Johnson 27 Mar 2019

"It’s the difference between air talent working a shift and performing a show."

BY Tracy Johnson 31 Jan 2019

Personalities must be given time to grow and develop.

BY Ryan Rathbone 22 Jan 2019

Ryan Rathbone explains how different types of radio personalities must be motivated accordingly.

BY Tracy Johnson 17 Jan 2019

The most important thing radio should take from game shows is the play-along factor.

BY Tracy Johnson 10 Jan 2019

Tracy Johnson breaks down the importance of promoting specific content with great teasers.

BY Tracy Johnson 6 Dec 2018

What would happen if Santa Claus were an air talent, and a programmer were to review his performance?

BY Eriks Celmins 27 Nov 2018

Radio is totally reliant for success on listeners trusting our news, information, personalities, general content & more.

BY Tracy Johnson 22 Nov 2018

Holidays can be the time to take advantage of feel good content when other stations are coasting.

BY Tracy Johnson 15 Nov 2018

"The Christmas Music Station is the ultimate station everyone at work can agree on," writes Tracy Johnson.

BY Tracy Johnson 9 Nov 2018

"Rules can make a radio station sound better. But many times, it prevents the station from sounding great," writes Tracy Johnson.

BY Guy Zapoleon 8 Nov 2018

"It's a good time for Pop programmers to be open to hits from other formats that don't necessarily fit the Pop sound."

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