Guy Zapoleon, Author at Radio Today

Guy Zapoleon

SVP Programming, Research & Strategy @ iHeartMedia

Guy Zapoleon is the SVP Programming Research and Strategy for iHeartMedia and a veteran of 45 years of programming radio.

Programming: After years of programming successful Top 40 radio stations created America's First Hot AC at Mix 96.5, KHMX Houston.

Consulting: Guy founded Zapoleon Media Strategies in 1992 where he and his partners were Top 40 and AC Consultants of the Year for ten years running. He launched great radio stations like WKTU New
York and worked with stations in the U.S. and worldwide like 2DayFM Australia, NRJ Paris and 104.6
RTL Berlin.

Businesses: Co-creator of Hitpredictor predictive music research service.

Former Co-Owner Pinnacle Media Worldwide, Mercury Radio Research

Guy Zapoleon's articles

Learn 8 Nov 2018

The Music Cycle: The Extremes are here as Doldrums approach – Part Two

"It's a good time for Pop programmers to be open to hits from other formats that don't necessarily fit the Pop sound."

Learn 30 Oct 2018

The Music Cycle: The Extremes are here as Doldrums approach – Part One

iHeartMedia's Guy Zapoleon examines where are we in the music cycle and its effect on radio.

Guy Zapoleon's articles

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