Radio is totally reliant for success on listeners trusting our news, information, personalities, general content & more.
Learn 27 Nov 2018
Closing The Trust Gap with Conversations
Eriks Celmins
Co-Founder and Insights Director @
cliizii.com
Eriks Celmins was a foundation member of the team that built and launched NOVA, and was responsible for scoping, performing and analysing the research used to build the brand. Eriks has programmed multiple formats in Sydney, Adelaide and New Zealand.
Eriks Celmins brings a wealth of global experience in talking to media, sport & entertainment audiences, as a long-time research & content consultant.
He runs both in-depth quantitative & qualitative research, including his innovative techniques for participant engagement.
Eriks passionately believes in the power of conversation to build fan relationships. Helping entertainment brands gather Exclusive Insights into the Hearts & Minds of their audience.
Which you can now access on his new social-style, private chat-platform cliizii …
Customer Led Insights? Easy cliizii!
He is also a full Member of AMSRS (Australian Market & Social Research Society).
“I’m always open to exploring creative solutions to research challenges. Reach out to me personally if you want to hash out some ideas, or connect with me on LinkedIn“.
Eriks Celmins's articles
Learn 17 Oct 2018
Insights vs. Facts – the key to winning is knowing the difference!
Eriks Celmins on how insights play a key part in gaining competitive advantage.
Learn 20 Sep 2018
Bring it on! You’re only as good as your last play
Eriks Celmins debunks the myth of the "invincible" radio show.
Eriks Celmins 8 Aug 2017
Rock n’ Scroll: A peek into radio research
Radio has long wrestled with delivering actionable feedback while also engaging listeners.
Eriks Celmins 22 Mar 2016
Everyone Has A Story
Stories or Stats?Statistics are a necessary part of everyday business life, and radio is no exception. But in a creative enterprise it’s often difficult to resist the forces of hard data ...
Eriks Celmins 27 Jan 2016
5 Essentials for Year 5
When Radio Today launched in 2012, my first article was about the 5 Essentials for radio brand growth for the following 5 years So here we are in 2016, year 5 already (!), time to review ...
Eriks Celmins 28 Sep 2015
Confessions of A Diary Keeper
Each survey day generates great heat and emotion, as revenue and reputations go on the block.But what’s often forgotten in the rush, is how the cold numbers actually come from real people. ...
Eriks Celmins 8 Sep 2015
Research Decoded #3: Share Delight
Continuing our journey through the jungle of research jargon, we now come to TSL & Average Audience/Share.Last time, we explored how it all starts with Cume But what happens next ? Once ...
Eriks Celmins 21 Jul 2015
Research Decoded #2: Cumulatively-Speaking
It all starts here.Without Cumulative audience, there’s nothing – it’s the essential fuel of radio audience measurement. Next in my series on decoding common research jargon, we ...
Eriks Celmins 17 May 2015
Research Decoded #1: The Psycho Word
Research for radio comes in all shapes and sizes, with a truckload of jargon, and its fair share of folk wisdom and myths.In this new series, I’ll cut through the technical buzz words, to ...
Eriks Celmins 19 Jan 2015
Confessions of A Diary Keeper
Each survey day generates great heat and emotion, as revenue and reputations go on the block.But what’s often forgotten in the rush, is how the cold numbers actually come from real people. ...
Eriks Celmins 4 Nov 2014
Your CHR Couch Potato Guide To The Big Game
Big talking points on RT this year are the Australian CHR (Contemporary Hit Radio) battles. Especially the 3-way in Sydney of course, but efficiencies of network branding mean sooner or later ...
Eriks Celmins 26 Jul 2014
Strategy Playbook: #3 Did Your Marketing “Work”
So far in this series we've covered #1 Ratings Realities and #2 Content-Cume vs. Passive-Habit. This time I discuss how to avoid just "throwing money at a survey", and being very clear ...
Eriks Celmins 26 May 2014
Strategy Playbook: #2 Content-Cume vs. Passive-Habit
Last time, I kicked off this new series on the fundamentals of programming strategy, with Ratings Realities. How to lay your strategic foundation, by understanding the real drivers of our ratings ...