Radio has long wrestled with delivering actionable feedback while also engaging listeners.
BY Eriks Celmins 8 Aug 2017
Rock n’ Scroll: A peek into radio research
Eriks Celmins
Co-Founder and Insights Director klzii.com
Eriks Celmins was a foundation member of the team that built and launched Nova, and was responsible for scoping, performing and analysing the research used to build the brand. Eriks has programmed multiple formats in Sydney, Adelaide and New Zealand.
He has consulted stations and conducted research projects in Australasia, SE Asia, the UK and Europe. Eriks is Co-Founder and Insights Director of klzii.com.
He has consulted stations and conducted research projects in Australasia, SE Asia, the UK and Europe. Eriks is Co-Founder and Insights Director of klzii.com.
Eriks's articles
BY Eriks Celmins 22 Mar 2016
Everyone Has A Story
Stories or Stats?Statistics are a necessary part of everyday business life, and radio is no exception. But in a creative enterprise it’s often difficult to resist the forces of hard data ...
BY Eriks Celmins 27 Jan 2016
5 Essentials for Year 5
When Radio Today launched in 2012, my first article was about the 5 Essentials for radio brand growth for the following 5 years So here we are in 2016, year 5 already (!), time to review ...
BY Eriks Celmins 28 Sep 2015
Confessions of A Diary Keeper
Each survey day generates great heat and emotion, as revenue and reputations go on the block.But what’s often forgotten in the rush, is how the cold numbers actually come from real ...
BY Eriks Celmins 8 Sep 2015
Research Decoded #3: Share Delight
Continuing our journey through the jungle of research jargon, we now come to TSL & Average Audience/Share.Last time, we explored how it all starts with CumeBut what happens next ? Once ...
BY Eriks Celmins 21 Jul 2015
Research Decoded #2: Cumulatively-Speaking
It all starts here.Without Cumulative audience, there’s nothing – it’s the essential fuel of radio audience measurement.Next in my series on decoding common research jargon, we ...
BY Eriks Celmins 17 May 2015
Research Decoded #1: The Psycho Word
Research for radio comes in all shapes and sizes, with a truckload of jargon, and its fair share of folk wisdom and myths.In this new series, I’ll cut through the technical buzz words, to ...
BY Eriks Celmins 19 Jan 2015
Confessions of A Diary Keeper
Each survey day generates great heat and emotion, as revenue and reputations go on the block.But what’s often forgotten in the rush, is how the cold numbers actually come from real ...
BY Eriks Celmins 4 Nov 2014
Your CHR Couch Potato Guide To The Big Game
Big talking points on RT this year are the Australian CHR (Contemporary Hit Radio) battles. Especially the 3-way in Sydney of course, but efficiencies of network branding mean sooner or later ...
BY Eriks Celmins 26 Jul 2014
Strategy Playbook: #3 Did Your Marketing “Work”
So far in this series we've covered #1 Ratings Realities and #2 Content-Cume vs. Passive-Habit. This time I discuss how to avoid just "throwing money at a survey", and being very clear ...
BY Eriks Celmins 26 May 2014
Strategy Playbook: #2 Content-Cume vs. Passive-Habit
Last time, I kicked off this new series on the fundamentals of programming strategy, with Ratings Realities. How to lay your strategic foundation, by understanding the real drivers of our ratings ...
BY Eriks Celmins 4 May 2014
Strategy Playbook: #1 Ratings Realities
In this new series I'll go behind the scenes, to reveal the practical fundamentals of building a successful programming strategy. In commercial radio, content success is ultimately benchmarked by ...
BY Eriks Celmins 6 Apr 2014
Don’t Just Analyse-Synthesise & Conceptualise!
What happens when any kind of listener research or feedback comes in the door? We analyse it of course. But that's not enough! Why do we also need to "Synthesise & Conceptualise"?
BY Eriks Celmins 2 Mar 2014
Is Talent the New Strategy?
After survey, station & group execs and consultants disappear for a day or two of the programming "strategy" meeting. Calendar the next one after Survey 1 Tues 11 March. Must be ...