Eriks Celmins
Co-Founder and Insights Director klzii.com
Eriks Celmins was a foundation member of the team that built and launched Nova, and was responsible for scoping, performing and analysing the research used to build the brand. Eriks has programmed multiple formats in Sydney, Adelaide and New Zealand.

He has consulted stations and conducted research projects in Australasia, SE Asia, the UK and Europe. Eriks is Co-Founder and Insights Director of klzii.com.

Eriks's articles

BY Eriks Celmins 22 Mar 2016
Everyone Has A Story
Stories or Stats? Statistics are a necessary part of everyday business life, and radio is no exception. But in a creative enterprise it’s often difficult to resist the forces of hard data ...
BY Eriks Celmins 27 Jan 2016
5 Essentials for Year 5
When Radio Today launched in 2012, my first article was about the 5 Essentials for radio brand growth for the following 5 years  So here we are in 2016, year 5 already (!), time to review and ...
BY Eriks Celmins 28 Sep 2015
Confessions of A Diary Keeper
Each survey day generates great heat and emotion, as revenue and reputations go on the block. But what’s often forgotten in the rush, is how the cold numbers actually come from real people. ...
BY Eriks Celmins 19 Jan 2015
Confessions of A Diary Keeper
Each survey day generates great heat and emotion, as revenue and reputations go on the block. But what’s often forgotten in the rush, is how the cold numbers actually come from real people. ...
BY Eriks Celmins 2 Mar 2014
Is Talent the New Strategy?
After survey, station & group execs and consultants disappear for a day or two of the programming "strategy" meeting. Calendar the next one after Survey 1 Tues 11 March. Must be ...

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