Castco Media opens podcast studio network within co-working space WOTSO
Castco Media has launched a new podcast studio network alongside co-working provider WOTSO.
PodSpot, which serves as one of Australia’s first podcast studio networks, launches today in WOTSO’s Sippy Downs space on the Sunshine Coast, with the service looking to also operate in Brisbane’s Fortitude Valley and Sydney in the near future.
The network aims to make Australian workers more agile and attuned to the rise of podcasting as a commercial medium, with Castco Media’s founder and CEO Dave Matthews noting the increasing public interest in the medium after last year’s shift to remote working.
“As remote and agile working became the norm during the past year thanks to COVID, we also saw a boom in podcasting with 37% of Aussies over the age of 12 now listening to podcasts every month and major players like Spotify investing heavily in the space,” Matthews said.
“As organisations of all shapes and sizes increasingly add a branded podcast to their marketing toolkit, establishing professional podcast recording studios in WOTSO’s co-working locations makes perfect sense.”
WOTSO tenants using the podcasting facilities will be able to make use of RØDE’s RØDECaster Pro recording equipment, with the Sippy Downs PodSpot also featuring a number of flat-screen TVs to facilitate remote guests or to feature onscreen branding.
Matthews noted the strength of podcasting as a viable marketing tool for businesses and how the new offering could elevate brands’ audio offerings.
“Podcasts can double as a visual medium through YouTube or IGTV, and we’re providing brands with all the tools they need to establish and grow their podcasting voice,” he said.
“Through the power of our podcast production company, Castco Media, we’ll also be able to provide podcast launch, marketing and production services to PodSpot users.”
WOTSO members will get premium access to PodSpot, however the public can also book the facilities.