Canberra Survey #2 – Released
104.7 again leads the nations capital with an 18.8% slice of the market. The ABC666 is up 1.2 points with a 16.5 share 10+.
Mix106.3 regained some of their lost ground in survey 1, taking third with 13.9.
Three more ABC properties take out 4th, 5th and 6th; ABC Radio National 9.7%, ABC Classic with an 8.6 and triple j rounds it out for the ABC with an 8.2% share.
2CA lost the ground gained last round, down 1.5 to 5.5%. 2CC is up a little to 6.1 ten plus.
From the commercial side, the market is dominated by the SCA/ARN joint venture stations.
ABC666’s Philip Clark wins Breakfast, claiming the #1 position convincingly with 21%.
104.7’s ‘Scotty and Nige’ slipped a just a little with 17.2%. Mix 106.3’s ‘Kristen and Rod’ gained 1.4 points with a 10.6.
Mix wins Mornings and is up in every shift except nights. 104.7 leads commercial breakfast and had good increases in all shifts. They also dominate drive.
For the Capital Radio brands, the inroads made last time for 2CA have been lost. Breakfast is the biggest decline, down 1.4 points to a 4.4 share. That trend continued across the day.
For 2CC their strongest shift was Mornings with a 9.9 share.
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