Canberra Survey #1 – Released
The latest ratings for Canberra have been released this morning by GFK, with the results showing 104.7 out in front with a 3.2 point lead over ABC666.
You can see the full figures here or below.
104.7 regained the lead it lost in the last survey of 2014. They now have an 18.5% slice of Canberra. The ABC666 is down just over two points with a 15.5 share ten plus. Mix106.3 took a hit for the first book of 2015, losing 3.5 points to be third with 11.6.
Three more ABC properties take out, 4th, 5th and 6th in the nation’s capital. ABC Radio National 10.3%, ABC Classic with a 9.3 and triple j rounds it out for the ABC with an 8.5% share.
2CA is up this round with an even 7 with 2CC down a little with a 6.0 ten plus.
From the commercial side, the market is dominated by the SCA/ARN joint venture stations, with either 104.7 or Mix winning every demographic under 55.
In the dayparts however ABC666 takes it up to the FM stations, with Phillip Clark on Breakfast again claiming the #1 position convincingly with 20%.
104.7’s ‘Scotty and Nige’ slipped a just a little with 17.8%. Mix 106.3’s ‘Kristen and Rod’ lost the biggest breakfast share of any station, down 2.7 points with a 9.2.
104.7 leads everyday other part with the exception of Nights and Breakfast, which goes to the ABC.
For the Capital Radio brands, some positive inroads for 2CA in the dayparts. Every shift is up. The strongest performer for 2CA being afternoons with an 8.3 share of the Canberra audience. Breakfast pulled a 6.1.
For 2CC their strongest shift was Mornings with a 9.9 share. Capital Radio’s combined two station buy is doing well in the upper end.
But while is Mix is down, with 104.7’s strong showing and as the only two commercial FM stations in the market, they still dominate the main money demos and will be undoubtedly happy with today’s results.
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