Bunbury Ratings: Hit Network remains #1, strong book for triple j
Hit Southwest is the top radio station in Bunbury, with the latest ratings showing the station was listened to most by 27.2% (-3.6) or People 10+.
Rising to second spot was triple j, with a significant gain to 18.3% (+4.3) in the region.
ABC Southwest and Triple M rounded out the top four stations in Bunbury, for the first Bunbury survey since October of 2016.
Looking into the dayparts, Ben & Liam mirrored their station’s performance, rising to 18.8% (+4.8) on Breakfast.
But it wasn’t enough to knock off Hit Southwest Brekky team Jesse and Juelz, who hold 26.8% (-5.0).
The combination of Carrie & Tommy followed by Hughesy & Kate was sufficient to see Hit easily take out the #1 Drive spot.
The latest Bunbury survey was conducted by Xtra Insights between August 12 and August 31, 2019.
As with all regional surveys, Xtra Insights surveys don’t produce a traditional share figure but rather a percentage of the listeners who indication the station or daypart they listened to most.
How can a cume of 561,000 exist in a market where its main hub (Bunbury) only has a population of only 33,075?
Can someone please explain.
Holy smoke triple J overtaking Triple M. Impressive.
Hit, Triple M, JJJ, ABC, RN……….not a locally branded radio station in the entire region. Why not just rename Bunbury as Brisbane?
Pauling you’ll find that the number quoted covers an entire region and its potential audience. I thought it was250k-300k something like that.
Nick shape of things to come. More Nova’s, KISS’s, Smooths, Virgins etc etc mark my words. Should rebrand GB and AW too to ‘ Talk Radio ‘
@Pauline, it’s 56,100.
Where’s Spirit?
Also I wonder if the launch of Wave FM In Mandurah last year has played a part in Triple Ms numbers here?