Broad Radio joins forces with MECCA for International Day of the Girl

Broad Radio and MECCA M-POWER, the beauty retailer’s movement for social change, have joined forces to mark the International Day of the Girl with a two-part podcast series.

Girl Spirit features the voices of teenage girls, expert guests and Broad Radio’s co-founder Jo Stanley.

Today’s International Day of the Girl is a time to reflect on the challenges girls face, celebrate their potential, and explore how they can be supported to thrive.

Girl Spirit will celebrate, support and learn from teenage girls, with the first episode featuring Chelsey Goodan, author of Underestimated: The Power and Wisdom of Teenage Girls.

Jo Stanley says “Being a teenager can be tough. And it’s also not easy to feel like you’re doing a good job as a parent. These two powerful episodes complement each other in providing useful tips and toolkits to caregivers and girls alike. We want teenage girls to connect with their incredible power and wisdom, and we want to help parents connect with their daughters. Maybe they can even listen to the podcasts together!”

The podcast is supported by MECCA M-POWER whose initiative is to drive meaningful progress towards gender equality in our lifetime.

MECCA M-POWER’s Executive Director Lisa Keenan (pictured above) says “We know how important experimenting with beauty can be for teenage girls and boys beginning to discover who they are.”

“Our hope through this campaign is to remind them that beauty should be something emboldening – not something to mask who they are, but to light them up – so they feel empowered to strive for a better, more equal world.”

Broad Radio’s Head of Partnerships Janella Pash says “Broad Radio is thrilled to partner with M-POWER for this special event celebrating International Day of the Girl. This collaboration is designed to empower our girls by giving them a voice and ensuring their needs are front and centre for parents and caregivers.”

The series will be streamed on the Broad Radio live platform this weekend – on Saturday 12 and Sunday 13 October.