Brian Gallagher appointed Nine’s new Commercial Director – Audio

Brian Gallagher has been appointed Commercial Director – Audio at Nine.

He was previously Chief Sales Officer at Southern Cross Austereo and is the Chairperson of Boomtown.

Gallagher will lead a revamped sales function for Nine Radio as part of a new commercial structure, launching July 1.

Nine says this investment in the sales structure allows it to both play to its strengths of scale and reach across platforms, while providing greater capability to unlock more advertising opportunities in what talk radio does best – live, local and deeper brand connections with listeners.

The audio sales teams will form an integral part of Nine’s overall sales approach.

Nine’s Chief Sales Officer Matt James said “This change to our sales structure builds on our capability to deliver campaigns that can suit clients big or small, national or local, to engage and grow connections with our audiences.”

Nine Radio’s Managing Director Tom Malone said “This is a vote of confidence in the potential growth opportunities that radio presents for Nine. This investment will help drive greater commercial returns from our unique audience offering and enable our teams to elevate our focus on direct sales.”

“Brian is Australia’s leading Radio and Audio sales executive and is the perfect choice to deepen the collaboration of our Sales division alongside our Content and Operations teams.”

Gallagher said “The market for audio advertising has never been more dynamic, driven by audiences embracing our content across multiple platforms.”

“I look forward to our refreshed commercial approach delivering effective audio advertising to a much broader suite of advertisers.”