Breakfast and Drive time commercial radio audiences soar in GfK Survey 1: CRA


Peak industry body Commercial Radio and Audio (CRA) says a boom in commercial radio listeners at breakfast and drive time has led to a 6.7% year on year increase in the number of Australians listening to commercial radio across the five major metropolitan markets, according to the latest GfK radio ratings.

“The number of Australians tuning into commercial radio at breakfast is up 16.4% to more than 8.7 million, compared to 7.5 million a year ago. Commercial radio drive time listener numbers surged by 13.3% to over 7.5 million people, year on year.”

“The breakfast and drive audience made up around 30% of all commercial radio listening during the week.”

“Overall, the GfK Survey 1 showed nearly 12.2 million people listened to commercial radio each week. The number of listeners was up 766,000 people from 11.4 million in GfK Survey 1 in 2022.”

Ford Ennals, CEO of CRA, says “This first listener survey of 2023 confirms that commercial radio is in great shape and helping lift the mood of Australians of all ages.”

“Commercial radio has sustained record audience numbers of 12.2 million listeners and is showing strong increases in the amount of time spent listening.”

CRA says GfK Survey 1 revealed Time Spent Listening (TSL) increased 51 minutes in an average week year on year for all listeners aged 10+.

“Eighty-two percent of Australians aged 10+ listened to commercial radio each week during the survey period*, with the number of listeners increasing in all age groups year on year.”

Mr Ennals says “We are seeing the biggest increase in listeners among young audiences 18-24.  This is partly driven by the +52% increase year on year in listeners to the wide range of innovative commercial DAB+ stations.”

Commercial DAB+ stations again performed strongly with over 2.8 million weekly listeners, up 36% from 2.07 million a year ago.



Comment Form

Your email address will not be published.

Recent comments (0)
Post new comment


See all